Publisher: Institute of Hotel Management, Ahmedabad
Ahmedabad - Gandhinagar Highway, Bhaijipura Patia, P.O. Koba. Gandhinagar – 382426. Gujarat. India.
Issue(s) Avaliable: 1
eISSN Number: 2582-4082
Indexed:
Frequency: Biannual

Volume 4
Issue 1 2022

From the Editor – Golden Jubilee IHMA 1972-2022

Volume 4, Issue 1 of Indian Journal of Hospitality Management is celebrating 'Fifty years Golden Jubilee celebration of Institute of Hotel Management, Ahmedabad' to resonate with its 50 years of excellence. The time progressed may be looked at from the lenses of development, contribution to the industry, and society.

India is a land of diversity concerning culture and in terms of the food that the citizens of this country have valued since times immemorial. India has endured the adversities of the Covid-19 pandemic since the past few years with unity among the diversity. Though it was in poor shape, the hospitality industry is now regaining its shape and reviving with the pandemic becoming plateau as time passes.

India is a significant travel and tourist market. Cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural, and religious tourism are among the unique tourism goods. India has been regarded as a spiritual tourism destination for both local and international tourists. Still, due to the pandemic, the local tourists have started to explore the scope of domestic tourism and the hospitality industry. The local tourists have begun exploring the local culinary destinations, thereby enjoying the culinary journey.

In January 2020, the 'Dekho Apna Desh' campaign was launched in Konark, Odisha, in response to Prime Minister Narendra Modi's August 15, 2019 plea to go to at least 15 sites in 2022 to encourage domestic tourism and support local economies. The Ministry of Tourism has organized a series of webinars on various towns, states, cultures, heritage, wildlife, adventure, and other topics. This webinar series aimed to raise awareness about and promote numerous Indian tourism locations, including lesser-known places and lesser-known aspects of well-known sites. In this issue, we have touched upon the theme of Dekho Apna Desh, an initiative by the Government of India in 2020 to help the survival of the tourism and hospitality industry.

With the quick expansion and development of social media platforms, these platforms have transformed how the business operated just a few years ago. By making information widely accessible with a single mouse click, social media has bridged the gap between customers and service providers. It is not only an awareness platform but also a networking medium that allows guests to engage with them from anywhere at any time.

In the event of a business loss due to the epidemic, many hotel and tour companies were forced to compromise on many aspects of their employees' welfare, including deferred payment, deduction of salary, and curtailment of fringed benefits.

The travel limitations have created a fresh opportunity for star-rated hotels to recruit domestic guests to keep their companies afloat and earn profits during these trying times. To sell themselves among domestic clients, hotels are branding themselves with new usual practices and appealing techniques. Academic institutions have also looked into other options and have shifted to the online form, including econtents and efficient delivery.

Employees achieve a high level of motivation, performance, and resilience towards the organization when management appreciates their existence as work resources.

With the partial release of the hotel industry's lockdown, the way has been cleared for welcome guests with minimum human interaction. Reservations, check-in, check-out, accommodations, dining experiences, conferencing, and delivery have all benefited from technology-driven artificial intelligence technologies and big data analytics.

Hotels have begun to give guests staycation services to ensure and create customer confidence for future business during the Covid-19 outbreak. Online food & beverage shopping was the most convenient choice for most people during the pandemic. The number of people using various mobile applications to buy food & beverages and other hospitality services has increased.

It is critical for the hospitality business to invest in human resources through training to strengthen the competitive position of the organization and improve quality, innovation, and productivity, which can lead to higher profitability.

Many riches hiding in our backyards have yet to be fully unfolded, obscuring heritage tourism. Although knowledge of the presence of such places is not entirely lacking, their heritage potential is just a rudimentary understanding.

Dr. Jagat Krushna Mangaraj, Chief Patron

Dr. Priti Ranjan Sahoo, Editor–in-Chief

EDITORIAL BOARD

Dr. Priti Ranjan Sahoo, Editor-in-chief
Associate Professor
KIIT School of Management,
KIIT University (Institution of Eminence),
Bhubaneswar, India.
www.ksom.ac.in, www.kiit.ac.in

Dr. J K Mangaraj, Principal
IHM Ahmedabad,
This email address is being protected from spambots. You need JavaScript enabled to view it.,
www.jagatmangaraj.in

Dr. Shishir H.Mandalia, Librarian,
Bhaikaka Library, Sardar Patel University
This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr. Salla Vijay Kumar, Sr. Lecturer,
IHM Ahmedabad,
This email address is being protected from spambots. You need JavaScript enabled to view it.

Mrs. Shweta Mehta, Librarian
IHM Ahmedabad,
This email address is being protected from spambots. You need JavaScript enabled to view it.

Institute of Hotel Management Catering Technology & Applied Nutrition, Ahmedabad

Indian Journal of Hospitality Management, IHMA, VOL 4, Issue 1

Table of Contents
Index
A study on the role of social media marketing strategies adopted by top three Indian hotel brands
Ms. Dipali Kulshrestha	Pages: 1-11
A Study of select Luxury Resorts offering Staycation facilities during Covid-19 pandemic in India
Ms. Smrutirekha, Dr. Jagat Krushna Mangaraj & Dr. Priti Ranjan Sahoo	Pages: 12-19
Covid-19 and Technology Interventions: An Exploratory Study of the Indian Hospitality Industry
Dr. Rekha Maitra & Dr. Dharna Shukla	Pages: 20-34
Applied research on Non-traditional use of Hotels during the Covid-19 period in Selected 4* & 5* Hotels of Gujarat
Dr. Salla Vijay Kumar	Pages: 35-45
Hyderabadi Biryani – An observational study on its Origin, Art of Cooking, Uniqueness, and Perceptions of People in India
Mr. G Vivekanand & Mr. J Dileep Kumar	Pages: 46-58
Analytical study on Adoption of Flexitarian Diet among Working Women
Ms. Harmanpreet & Mr. Harman Singh	Pages: 59-72
Challenges faced by online Educators in Hospitality Education during Covid-19
Ms. Kajal Singh	Pages: 73-83
Marketing Strategies for Domestic Travellers at Star Hotels in Indore during the Covid-19 first pandemic phase
Ms. Monika Pandey	Pages: 84-93
Impact of Pandemic on Consumer Behavior towards Online Shopping of Food and Beverages in Pune City
Ms. Prajakta Kedar Parasnis & Ms. Ashima Mandar Deshpande	Pages: 94-105
Heritage Tourism Potential in Achipur
Mr. Swarup Saha, Mr. Silajit Ghosh	Pages: 106-122
An Exploratory Study of Importance of Industrial Training in Hospitality Curriculum as perceived by Employers, Educators and Students of IHM Guwahati
Mr. Vikram Singh & Ms. Srijani Chatterjee	Pages: 123-134

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