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IHM Ahmedabad, Gandhinagar Journal 2024 Vol6 Issue2

 

IHMA_JournalPublisher: Institute of Hotel Management, Ahmedabad
Ahmedabad - Gandhinagar Highway, Bhaijipura Patia, P.O. Koba. Gandhinagar – 382426. Gujarat. India.
Issue(s) Avaliable: 1
eISSN Number: ISSN 2582 - 4082
Indexed:
Frequency: Biannual

 

 

 

 

Volume 6
Issue 2 2024

 

From the Editor – Practices and Challenges in Contemporary Tourism and Hospitality Management

Volume 6, Issue 2 of the Indian Journal of Hospitality Management, explores the research arena in Practices and Challenges in Contemporary Tourism and Hospitality Management.

The evolving landscape of tourism and hospitality is shaped by dynamic global trends, technological advance-ments, and shifting consumer expectations. The im-portance of adaptability and innovation has grown expo-nentially as the industry emerges from recent challenges, such as the pandemic and environmental crises. This issue of the Indian Journal of Hospitality Management delves into topics at the forefront of these transformations, offer-ing fresh perspectives and actionable insights.

Research into psychological drivers behind guest loyalty emphasizes the need for a nuanced approach to customer experience. Similarly, technology’s pivotal role in crafting authentic guest experiences and driving sustainable prac-tices illustrates its dual utility in enhancing service qual-ity and adhering to global sustainability imperatives.

Moreover, heritage tourism and workforce challenges in hospitality underscore the balance between cultural preservation and economic viability. The critical dis-course on wellness integration reflects a shift towards more holistic service paradigms, resonating with global health-conscious trends.

Emerging concepts like mobile hotels signify the sector's adaptability and innovative spirit, catering to urban and flexible living demands. Additionally, insights into the un-organized sector remind us of the importance of inclusive policies for equitable growth.

The studies in this issue contribute significantly to the discourse on contemporary challenges and practices, help-ing shape a more sustainable and resilient hospitality in-dustry. We hope this compendium catalyzes scholarly dis-cussions and practical advancements in global tourism and hospitality.

The article "Psychological Drivers Affecting Guest Re-visit Intentions at ITC Narmada" discusses how under-standing psychological factors like perceived value, au-thenticity, and familiarity can guide hospitality manage-ment in fostering guest loyalty and improving service de-livery.

This Technology for Authentic Guest Experiences article highlights how technology can enhance personalization and customer satisfaction in the hospitality industry, which is critical in a competitive, innovation-driven envi-ronment.

Sustainable Hospitality via Green Workforce Strategies article discusses promoting sustainability practices in lux-ury hotels that align with global environmental goals and attract eco-conscious travelers.

The Promoting Heritage Tourism through Spatial Anal-ysis article discusses the importance of Heritage tourism, which preserves cultural assets and boosts local economies, making it vital for regions like Tamil Nadu.

Technological Impact on Housekeeping as a Career arti-cle examines perceptions of housekeeping and offers in-sights into workforce challenges and the broader influence of automation in hospitality.

Social Media Marketing for Guest Attraction article dis-cusses how Social media is an indispensable tool in modern hospitality marketing, offering cost-effective strategies for engagement and brand loyalty.

Impact of Tourism Development on Hotel Occupancy ar-ticle measures the linkage between tourism growth and oc-cupancy rates and provides actionable data for market expansion and policy formulation.

The article "Reorienting Hospitality towards Holistic Wellness" discusses the importance of incorporating well-ness into hospitality services to cater to the increasing de-mand for health-focused travel experiences.

The article Challenges in the Unorganized Sector at-tempts to address socio-economic issues in unorganized sectors, which are crucial for equitable development in the hospitality workforce.

The article Mobile Hotels: A New Paradigm in Urban Hospitality explores mobile hotels and highlights innova-tive trends that cater to urban travelers and flexible lodg-ing solutions.

Dr. Jagat Krushna Mangaraj, Chief Patron

Mr. Ajaya Kumar Sahoo, Patron

Dr. Priti Ranjan Sahoo, Editor–in-Chief

 

EDITORIAL BOARD

Dr. Priti Ranjan Sahoo, Editor-in-chief
Associate Professor; Chairperson - Marketing Area,
KIIT School of Management, KIIT University,
Bhubaneswar, India.
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Dr. J. K. Mangaraj, Chief Patron
National Operator for Green Key India
Center for Enviornment Education,
Nehru Foundation for Development, Sargam Marg,
Ahmedabad. 380054
www.ceeindia.org/greenkey

 

Mr. Ajaya Kumar Sahoo, Principal I/C
Institute of Hotel Management Ahmedabad,
Bhaijipura Patia, P.O.Koba, Gandhinagar – Gujarat – 382 426
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Dr. Shishir H.Mandalia,
I/c. University Librarian Bhaikaka Library, Sardar Patel University
Mota Bazaar, Vallabh Vidyanagar, Anand, Gujarat 388120
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Mr. Salla Vijay Kumar, Sr. Lecturer,
Institute of Hotel Management Ahmedabad,
Bhaijipura Patia, P.O.Koba, Gandhinagar – Gujarat – 382426
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Mr. Abhinash Dash, Librarian
Institute of Hotel Management
V.S.S. Nagar, Bhubaneshwar, Odisha. 751007
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Institute of Hotel Management Catering Technology & Applied Nutrition, Ahmedabad

 

Indian Journal of Hospitality Management, IHMA, VOL 6, Issue 2

 

Table of Contents

Article Abstracts

 
1. A Case Study on Perceived Value, Authenticity, and Sense of Familiarity asPsychological Drivers Affecting the Intention of Guests toRevisit ITC Narmada
Mr. Sahil Sonkusare, Mr. Aman Sunil Kanojia, Mr. Anuj Nair, Mr. Atharva Kadam,& Dr. Salla Vijay Kumar Pages: 1-15
 
2. Creation of Authentic Guest Experiences through Technology in the Hospital-ity Industry: A Bibliographical Study
Mr. Ashwani Kachroo & Mr. Dilraj Singh Shadev Pages: 16-22
 
3. Green Work Force Strategies for Sustainable Hospitality in Emphasis to FiveStar Hotels in Kerala
Mr. Jerin James & Ms. Jyothi Joseph Pages: 23-30
 
4. Facelift Programmes and Activities needed to Promote Heritage Tourism inTamil Nadu: A Spatial Analysis
Dr.R.Kannan & Mr. P. Manoj Pages: 31-38
 
5. Does Technological Advancement change the Perception of Hospitality Aspir-ants toward housekeeping As a Career?
Mr. Mahesh Kumar Bairwa & Ms. Rajni Kumari Pages: 39-54
 
6. The Use of Social Media Marketing to Attract Guests: Analysis from the Hos-pitality Industry
Mr. Mohit Gupta & Ms. Mrinal Godiyal Pages: 55-66
 
7. Impact of Tourism Development on Hotel Occupancy Rates in Vijayawada
Mr. Pandaraboina Suresh Babu & Dr. Vishwajit Jadhav Pages: 67-75
 
8. Reorienting the Hospitality Sector towards Comprehensive Holistic Wellness:An Analytical Exegesis
Ms. Shikha Dixit Pages: 76-87
 
9. Socio-Economic Scenario of the Unorganized Sector in India: Challenges, Pol-icies, and Recommendations
Mr. Shivam Saket & Dr. Vishwajit Jadhav Pages: 88-96
 
10. A Study on Examining the Market Potential and Viability of Mobile Hotels inKochi: A New Paradigm in Urban Hospitality
Mr. Varghese Johnson & Ms. Sonia Thomas Pages: 97-106
 

 

 

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IHM Ahmedabad, Gandhinagar Contact Info

INSTITUTE OF HOTEL MANAGEMENT AHMEDABAD, GANDHINAGAR

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