Publisher: Institute of Hotel Management, Ahmedabad
Ahmedabad - Gandhinagar Highway, Bhaijipura Patia, P.O. Koba. Gandhinagar – 382426. Gujarat. India.
Issue(s) Avaliable: 1
eISSN Number: 2582-4082
Indexed:
Frequency: Biannual

Volume 4
Issue 2 2022

From the Editor – Rethinking Tourism

Volume 4, Issue 2 of the Indian Journal of Hospitality Management celebrates World Tourism Day on 27th September 2022 with the theme of Rethinking Tourism as declared by UNWTO.

India is a significant travel and tourism market among other tourism destinations. Cruises, adventure, medical, wellness, sports, MICE, eco-tourism, cinematic, rural, and religious tourism are just a few of its niche travel products. Both domestic and foreign tourists know India as a destination for spiritual and wellness tourism. Like many other nations, India also relies heavily on tourism as a source of foreign currency. The pandemic has highlighted the structural obstacles preventing India's tourism sector from growing to its full potential. Seasonality is the main factor affecting an organization’s ability to retain employees throughout the year and lower economic productivity.

From an estimated $75 billion in FY20, the travel market in India is predicted to grow to $125 billion by FY27. In 2020, there were 31.8 million jobs in the tour- ism sector in India. By 2029, that number is projected to rise to 53 million; by 2028, there will be 30.5 billion foreign visitors. These are all the conclusions of a recent report by the FICCI (Federation of Indian Chambers of Commerce & Industry).

The FICCI report cited the most recent UNWTO World Tourism Barometer, which showed that international travel increased by 182% from January to March of last year, with destinations worldwide receiving an estimated 117 million foreign visitors as opposed to 41 million in Q1 2021.

The FICCI report cited the most recent UNWTO World Tourism Barometer, which showed that international travel increased by 182% from January to March of last year, with destinations worldwide receiving an estimated 117 million foreign visitors as opposed to 41 million in Q1 2021.

In 2019, travel and tourism in India contributed $15,792 billion, or 7% of the country's total GDP. In 2020, this fell to 4.3%. The percentage did increase to 5.8%, or $13,161 billion in 2021. In 2019, the sector supported 40.10 million jobs; this number dropped to 29.14 million in 2020; however, it increased to 32.10 million in 2021.

In 2019, travel and tourism in India contributed $15,792 billion, or 7% of the country's total GDP. In 2020, this fell to 4.3%. The percentage did increase to 5.8%, or $13,161 billion in 2021. In 2019, the sector supported 40.10 million jobs; this number dropped to 29.14 million in 2020; however, it increased to 32.10 million in 2021.

According to Smt. Usha Padhee, Joint Secretary of the Ministry of Civil Aviation, to increase travel flexibility, the government is working to double the na- tion's current 140 airports' capacity to 200 by 2024.

industries. She continued, "Air connectivity needs to work hand in hand with what the tourism sector is doing. Some of the rising trends in the tourism industry include digitalization of the tourism services, an increase in the use of Virtual reality, emphasis on leisure and solo travel, growth in contactless payment options, growing trends in health and hygiene, eco tourism across the globe, personalization and customization of services in the tourism and hospitality industry, automation of services and a growing trend in usage of artificial intelligence in the hospitality industry. Unquestionably, the tourism industry is becoming a more significant economic force with the potential to be used as a tool for development. In addition to contributing to economic growth, the tourism industry also enhances the quality of people's lives by supporting environmental protection, promoting diverse cultural heritage, and strengthening international peace.

breadth, which touches on almost every aspect of our societies, it has the potential to spur recovery and put the world community back on track. It is a significant employer of people and a source of opportunities, especially for women, young people, and rural areas. Therefore, the international community and individual nations must prioritize the timely and responsible restart of tourism. The advantages that will result will extend well beyond the industry. We must first rebuild public confidence in travel. This means that rules and travel requirements will no longer be unclear. We need transparent, consistent, and unified protocols, with data-driven decisions made multilaterally. Furthermore, we must adopt globally recognized digital solutions that promote se- cure data storage while advancing smooth and safe travel.

With the advent of the 5th industrial revolution, known as Industry 5.0, humans and machines are working collaboratively using human brain power, intelligence, and creativity along with the automated machinery workforce. This augmentation has highlighted the importance of personalization and customization of services in the tourism and hospitality industry, leading to higher value addition and customer delight. This revolution has changed the strategy of retaining skilled human resources and better decision-making in the hospitality sector. The current crisis offers a chance to reconsider tourism and realign the industry. We need political will and sector-specific investments with a specific goal in mind to accomplish this. The World Tourism Organization has made an increasing amount of green investment in tourism, particularly in infrastructure projects that have the potential to achieve greater sustainability and offer opportunities outside of the sector itself, a priority. Likewise, ensuring that the tourism industry’s restart and recovery can extend to inclusive growth, with as many people as possible sharing in the economic gains, is essential.

Dr. Jagat Krushna Mangaraj, Chief Patron

Dr. Priti Ranjan Sahoo, Editor–in-Chief

EDITORIAL BOARD

Dr. Priti Ranjan Sahoo, Editor-in-chief
Associate Professor
KIIT School of Management,
KIIT University (Institution of Eminence),
Bhubaneswar, India.
www.ksom.ac.in, www.kiit.ac.in

Dr. J K Mangaraj, Principal
IHM Ahmedabad,
This email address is being protected from spambots. You need JavaScript enabled to view it.,
www.jagatmangaraj.in

Dr. Salla Vijay Kumar, Sr. Lecturer,
IHM Ahmedabad,
This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr. Shishir H.Mandalia, Associate Professor and University Librarian (I/c.),
Department of Library and Information Science,
Sardar Patel University, Vallabh Vidyanagar, Anand
This email address is being protected from spambots. You need JavaScript enabled to view it.

Mrs. Shweta Mehta, Librarian
IHM Ahmedabad,
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Institute of Hotel Management Catering Technology & Applied Nutrition, Ahmedabad

Indian Journal of Hospitality Management, IHM Ahmedabad, Gandhinagar VOL 4 Issue 2

Table of Contents
Index
Changed cleaning protocol of housekeeping department in hotels in New Normal
Ms. Trupti Laghate & Ms. Trupti Patole	Pages: 1-7
Popularity of International cuisines in Mcleodganj
Mr. Ashwani Kachroo & Mr. Dilraj Singh Shadev	Pages: 8-21
The impact of Brand Image and Customer loyalty in the hospitality sector in Kolkata
Mr.Aalekhya Adhikary	Pages: 22-32
Impact of Covid-19 in QSR Operations in India & Strategies to deal with them: A review
Mr. Bhupender Singh	Pages: 33-41
The impact of ergonomics on the productivity and performance of hotel housekeepers
Mrs. Rita Mitra & Mrs. Sohini Basu Mukhopadhyay	Pages: 42-58
Future of Tourism and Hospitality in the wake of Covid-19 pandemic
Mr. Suman Ghosh & Ms.Banani Mondal	Pages: 59-69
Use of Social Media among Hospitality Management Students
Ms.Kajal Singh, Dr. J K Mangaraj & Dr. Salla Vijay Kumar	Pages: 70-80
Service Quality in Indian Hospitality Industry: A Review
Dr. Priti Ranjan Sahoo, Ms.Smrutirekha & Dr. J. K. Mangaraj	Pages: 84-93

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